ABOUT

Founded in 1954, Supima is the promotional organization of the American Pima cotton growers. The Board of Directors of this non-profit organization is composed of Pima growers from the states of Arizona, California, New Mexico and Texas. All members pay a voluntary per bale assessment to support Supimas marketing and promotional activities.
Supimas primary objective is to promote the increased consumption ofAmerican Pima cotton around the world. Supima is a major sponsor of research programs to improve the quality of American Pima. Supima also works closely with cotton industry organizations and government agencies to ensure a fair and viable marketing environment for American Pima cotton growers.Supima also provides timely crop and market information to its grower-members and licensees.
At the core of Supimas promotional activities is a licensing program in which select, high-quality textile mills, apparel and textile manufacturers, and retailers are granted a license to use the Supima trademark. Licensees use the Supima trademark to market and promote their textile, home fashion and apparel products made of 100% American Pima cotton. Over 300-fine count textile mills, manufacturers and retailers from around the world are licensed to use the Supima brand.
In order to promote its awareness of the Supima brand, Supima advertises in both consumer and trade publications. Additionally, Supima staff members regularly make presentations to customers both in the U.S. and abroad. To the extent possible, Supima staff personally visit major fine-count textile mills in locations around the world. Supima regularly participates in major international home fashion and apparel exhibitions and events.