ABOUT

Founded by Sarah-Jane Clark (nickname 'sass') and Heidi Middleton (nickname bide) the label began life as a stall on London's Portobello Road, then rose to fashion heights with their now famous East Village Jean- a sexy hipster with a daring 2 inch zip.

Today, the sass & bide range offers not only innovative new shapes and detailing in denim, it also features an extensive and luxurious fashion range which showcases twice a year on the runway at New York Fashion Week.
Sass & bide is inspired by the obscure & the beautiful which it translates into contradictory, wearable pieces- a unique style for women who appreciate a quirky yet ultimately sexy aesthetic.