Do you have what it takes to be an entrepreneur? Launching a fashion company is hard work. As Cynthia Rowley once said, "the old saying of hard works pays off is true. You really do have to work hard. It gets a little more glamorous over time, but it's still a lot of hard work." Most major designers once started in th more...

Summary The UK children's wear market, defined as clothing for children less than 15 years of age, had an estimated market value of $14 billion in 2006. While there has been a year-on-year increase in spending on children's wear since 2001, the impact of discount retailers has been significant. In 2006, discou more...

To be successful, a small business must know its market. Marketing research is simply an orderly, objective way of learning about people -- the people who buy from you or might buy from you. This article provides an overview of what market research is and how it's done. It introduces inexpensive techniques that small bu more...

Summary With a population of 7.5 million people and one of the highest per capita GDPs in the world, Switzerland is a small but, nevertheless, attractive market for American clothing companies. As Switzerland is located in the heart of Europe, among the fashion capitals of Paris, Milan and London, the Swiss can be consid more...

Summary Fashion lingerie has changed radically in recent years thanks to the new materials and technologies now used. Most women choose their lingerie with as much care as they choose their cosmetics. As a result, consumers are now considering additional factors in the selection process. Factors such as health, wel more...