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How in the world are you supposed to source all of the information in the fashion industry and still run your business? Simple, select a topic from the menu on the left and get started! From Business Planning to Finance, Manufacturing to Sales, our savvy "how to's" will guide you through step by step. Got a question? We've got answers.
15 Ideas For Promotion

Every successful company uses some sort of promotion to influence certain audiences - usually customers or prospects - by informing or persuading them. Reasons for promoting a business include: increasing visibility, adding credibility to you or your company, enhancing or improving your image, and bringing in new busines more...

100+ Marketing Ideas

Marketing is all about satisfying customer needs. The following represents a comprehensive list of marketing ideas; use it to help better understand customer needs and ways to satisfy those needs. General Ideas - Never let a day pass without engaging in at least one marketing activity. - Determine a percentage more...

Marketing Strategies For Small Businesses

Marketing continues to be a mystery . . . to those who create it and to those who sponsor it. Often, the ad that generates record-breaking volume for a retail store one month is repeated the following month and bombs. A campaign designed by the best Madison Avenue ad agency may elicit a mediocre response. The same item s more...

Public Relations: Top 10 Mistakes

The whole idea behind public relations is to make you look good. Public relations experts' main concern is how the public sees your business, and it is their job to make them see you in the best way possible. Public relations takes care of anything and everything, from promoting you within your market or even doing damag more...

Wholesale vs Consumer Marketing

Miracle Wanzo. From my mail: I am a new designer and I don't have the $ or man-power to man a trade show at this point, but heard that designers sometimes will send out mailers with a line sheet/ photos. Do buyers really buy products from just these line sheets and photos? Should I call each and every st more...