We're the Fashion Industry Search Engine! Our editor's have been gathering fashion data since 1996 and have built the most comprehensive database in the industry. Have any questions or comments? Contact us.

Select a guides report
How in the world are you supposed to source all of the information in the fashion industry and still run your business? Simple, select a topic from the menu on the left and get started! From Business Planning to Finance, Manufacturing to Sales, our savvy "how to's" will guide you through step by step. Got a question? We've got answers.
How To Find An Independent Sales Rep

Independent Sales Representatives tend to be privately owned companies that represent a number of different companies and product lines. As a young designer you will most likely be dealing with an Independent Sales Representative. Good sales reps will have a strong focus that is reflected in the different lines and retai more...

Creative Selling Strategies

An important ingredient in the successful retail or service business is good selling. Without it, many sales are lost -- sales that may mean the difference between success and failure. This publication tells you how you can train yourself and your employees to become creative sales people. To many customers, the salespe more...

10 Rules Of Customer Service

The last time that you had a question about a product from an e-commerce site, how mad were you when it took almost a month for a response to your email? Or how frustrating was it when you went to buy some fabric at your local fabric store and the sales associate couldn't tell you which fabric was cotton and which was si more...

Price Point Definitions

Standardized examples of pricing criterion which currently exist in the industry are outlined below. Off-Price Low priced merchandise. This price range includes samples, close-outs, discontinued, previous season and irregulars. Budget This is the lowest price classification in which one would find adverti more...

Pricing Strategies: Set The Right Price

The main goal of a retailer is to turn a profit. One of the major steps taken towards making a profit is setting the right price. To determine how much a product should run at retail price, the first thing that needs to be done is to understand the costs that are associated with your products. The costs of goods include more...