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Designing, Manufacturing, And Marketing

This heavily illustrated textbook focuses on the organization & operation of the fashion industry & how apparel is designed, manufactured, marketed & distributed.

Includes structure of the U.S. textile & apparel industries, legal framework, ready-to-wear company organization & more.

Explains the processes of design development, style selecting & marketing. Encompasses preproduction, production, sourcing, quality assurance, distribution & retailing.

Captures the true dynamics of the fashion industry's many components.

Table of Contents:


- PREFACE

- EXTENDED CONTENTS

- Part One ORGANIZATION OF THE U.S. TEXTILE AND APPAREL INDUSTRIES

1 From Spinning Machine to Quick Response

2 Business and Legal Framework of Textile and

Apparel Companies

3 Structure of the U.S. Textile Industry

4 Ready-to-Wear: Company Organization

- Part Two CREATING AND MARKETING AN APPAREL LINE

5 The Creation Stage: Research

6 The Creation Stage: Design

7 Design Development and Style Selection

8 Marketing an Apparel Line

- Part Three APPAREL PRODUCTION AND DISTRIBUTION

9 Preproduction Processes

10 Sourcing Decisions and Production Centers

11 Production Processes and Quality Assurance

12 Distribution and Retailing

- Part Four ORGANIZATION AND OPERATION OF THE ACCESSORIES AND HOME FASHIONS INDUSTRIES

13 Accessories

14 Home Fashions

- Figure and Table Credits

- Glossary of Terms

- Subject Index

Publisher
Fairchild Publications Inc

SKU: INFST0000251

$91.00