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ABSTRACT This heavily illustrated textbook focuses on the organization & operation of the fashion industry & how apparel is designed, manufactured, marketed & distributed.
Includes structure of the U.S. textile & apparel industries, legal framework, ready-to-wear company organization & more.
Explains the processes of design development, style selecting & marketing. Encompasses preproduction, production, sourcing, quality assurance, distribution & retailing.
Captures the true dynamics of the fashion industry's many components.
Table of Contents PREFACE EXTENDED CONTENTS Part One ORGANIZATION OF THE U.S. TEXTILE AND APPAREL INDUSTRIES 1 From Spinning Machine to Quick Response 2 Business and Legal Framework of Textile and Apparel Companies 3 Structure of the U.S. Textile Industry 4 Ready-to-Wear: Company Organization Part Two CREATING AND MARKETING AN APPAREL LINE 5 The Creation Stage: Research 6 The Creation Stage: Design 7 Design Development and Style Selection 8 Marketing an Apparel Line Part Three APPAREL PRODUCTION AND DISTRIBUTION 9 Preproduction Processes 10 Sourcing Decisions and Production Centers 11 Production Processes and Quality Assurance 12 Distribution and Retailing Part Four ORGANIZATION AND OPERATION OF THE ACCESSORIES AND HOME FASHIONS INDUSTRIES 13 Accessories 14 Home Fashions Figure and Table Credits Glossary of Terms Subject Index
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PRODUCT DETAILS

$91.00 USD
Published: 2002 auhgust Market: mens womens childrens Region: USA Industry: apparel Pages: 439 Format: Book SKU: infpu0001130 |