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Fashion From Concept To Consumer

Organized according to the design and marketing processes in the fashion industry, this textbook offers complete coverage on product processes and global influences on the evolution of the entire fashion industry. Lively reading material is enhanced with the author's unique anecdotes from her professional experience. --This text refers to an out of print or unavailable edition of this title.

[From the Back Cover]

FASHION FUNDAMENTALS

- Changing U.S. demographics

- New developments in globalization

- Latest technological advances in garment and textile production, fashion business communications, E-
commerce, database marketing, and merchandise information systems

- New resources for color and design

- New information on fashion forecasting and market research

- Updates on fashion services

Publisher
Prentice Hall

SKU: INFST0000262

$94.00