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ABSTRACT
Table of Contents
1. The Business of Making and Selling Fashion.
2. Principles of Fashion.
3. Globalization of the Fashion Industry.
4. The Consumer.
5. The Materials of Fashion.
6. The Women's and Children's Apparel Industry.
7. The Menswear Industry.
8. Fashion Accessories, Intimate Apparel/Undergarments, Cosmetics.
9. Fashion Producers in Other Countries.
10. The Retailers of Fashion.
11. Auxiliary Fashion Enterprises.
Fashion Business Glossary.
Appendix A: Select World Wide Web Sites.
Appendix B: The Influential Designers.
Appendix C: Career Opportunities in Fashion.
Index.
From the Back Cover
This long-time, best-selling text is the single most comprehensive fashion industry text available today. Written by authors with extensive industry ties and business savvy, the text provides an overview of the fashion sectors from a business perspective. The text meshes the excitement of the industry with the business view required to succeed in the industry. In its authoritative, lively, and easy-to-read approach, the text examines the various segments of the industry within the unifying context of the total fashion pipeline. Includes a bottom-line business perspective, timely examples from author's extensive industry contacts, extensive resource information, readings, and much more. For anyone interested in an Introduction to the Fashion Industry. DISCLAIMER
All prices subject to change without notice. |
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PRODUCT DETAILS
$74.67 USD
Published: 2002 November
Market: mens womens childrens
Region: USA
Industry: apparel
Pages: 576
Format: Book
SKU: infpu0001433 |
business 101
