The following research report contains market research, analysis, statistics and business intelligence relating to research on Sporting Goods Industry In Germany.

Order the 2008 Edition of this report now by adding this item to your cart or for faster service call us at 212-398-5505 to speak to a customer service representative.

ABSTRACT
Of the $49 billion worth of sporting goods sold in Europe last year, $11 billion were retailed in Germany. The VDS, Association of German Sports Retailers, reported a 9% increase in sales for the first half of 1996. The sales jump has been attributed to a large extent to the popularity of in line skating which alone accounts for an annual sales volume of $529 million. Other areas of strong growth are to be found in exercise and fitness equipment, where sales grew by 13%, in outdoor clothing and in team fan accessories. The ski industry has been revived through the introduction of snow boarding and the current boom in carving or parabolic skiing. More traditional sporting sectors, however, such as tennis, badminton, and squash showed a decline in sales.
The positive outlook for retailers was not matched by the German sporting goods manufacturers. The BSI, German Sporting Goods Association, reports a sales decline in 1995 from $4.2 billion compared to $4.7 billion in the previous year. Among association members only 25% considered their business outlook to be positive; this was down from 39% in the previous year. The trade balance in sporting goods remained negative. Germany exports $1.1 billion while importing $2.8 billion. Imports from China ranked first, and exports to Switzerland took top position.

Germany is a very sports-minded nation. Twenty-four million German residents, almost 30% of the population, are registered with a sports club. The country's free enterprise orientation in economic policies and liberal import regulations make available a wideassortment of sporting goods. However, the German consumer is discerning. Only products which are truly competitive both in quality and price, innovativeness and which are placed on the market within the framework of a long-term marketing concept, usually requiring an agent or distributor, can provide a promise of substantial new orders.
The prospects for growth in Canadian sporting equipment are good assuming the above is borne in mind. Canada's prominence in a number of fields, especially in winter sports, is well recognized. More and more Germans are visiting Canada every year, which brings them into contact with what we have to offer. Canadian trainers in such disparate fields as hockey and basketball are present in Germany.

Below please find a review of several sectors of the sporting goods industry as well as contacts for marketing efforts.
Bicycle:

The German market for bicycles appears to have stopped its downhill slide of the past several years despite a 10% decline in sales expected for this year. The 80 million population of Germany is estimated to own 63 million bicycles. Sachs of Schweinfurt, Germany, is Europe's largest bicycle components manufacturer and anticipates sales in Germany of 4.7 to 5.1 million units in 1997. The German market consists of the following sectors and share sizes:
MTB Mountain Bikes 33%
Trekking-Touring Bikes 30%
Racing Bikes 4%
City Bikes 20%
BMX Bikes 3%
Bikes 2%
Children's Bikes 8%

Most bicycles in Germany, especially those offering new or advanced technologies, are sold through specialized retail stores. Although department stores and supermarkets frequently offer bicycles, these stores lack after-sales service. The specialized retail stores are generally stocked through either purchasing/retail cooperatives or importers. Below please find a list of the major bicycle purchasing cooperatives and well known importers.
German Bicycle Purchasing/Retailing Cooperatives
BICO Zweirad Marketing GmbH
Strothweg 6, 33415 Verl, GERMANY
Tel. 011-49-5246-9201-0
Fax 011-49-5246-9201-22

GEFAG Zweirad-Ring GmbH
Konrad-Adenauer-Str. 18
35440 Linden, GERMANY
Tel. 011-49-6403-95180
Fax 011-49-6403-95186

Veloring Zweirad Einkaufsgesellschaft Waldnieler Str. 247
41068 Mönchengladbach, GERMANY
Tel. 011-49-2161-833165
Fax 011-49-2161-833169
ZEG Zweirad-Einkaufs-Genossenschaft
Longericher Straße 2
50739 Köln, GERMANY
Tel. 011-49-221-1795914
Fax 011-49-221-1795937
German Bicycle Importers
Sport Import GmbH
Industriestr. 39
26188 Edewecht, GERMANY
Tel. 011-49-4405-928025
Fax 011-49-4405-928049
Attn: Mr. Marcus Polenske, Purchasing
bike action GmbH
Gross-Umstädter-Str. 28a
64807 Dieburg, GERMANY
Tel. 011-49-6071-81605
Fax 011-49-6071-923413
Attn: Mr. Dirk Janz
GROFA Grosshandel für Fahrradteile GmbH
Otto-Hahn-Str. 65520 Bad Camberg, GERMANY
Tel. 011-49-6434-2008-0
Fax 011-49-6434-2008-25

Golf:
The market volume for golf equipment in Germany was estimated in 1995 to be DM 262 million. The number of golf club members in 1995 was over 252,000 almost double the number from 1990.
German Golf Association: Deutscher Golf-Verband e.V., Attn: Mr. Ulrich Libor, Managing Director, Friedrichstr. 12, 65185 Wiesbaden
Tel. 011-49-611-99020-0,
Fax 011-49-611-99020-40
German importer:
muw Sportagentur
Attn: Mr. Klaus Weber
Raabestr. 17A
95444 Bayreuth, GERMANY
Tel 011-49-9251-511132
Fax 011-49-9251-511131
Ice Hockey:
The German market for ice hockey equipment is supplied for the most part through the following three importers:
Rheingold Sport
Schuldenzucker & Edem KG
Mevissenstraße 52
47803 Krefeld, GERMANY
Attn: Mr. Werner Lankers, Managing Director
Tel. 011-49-2151-75 10 88
Fax 011-49-2151-75 22 22
Schanner Eishockeyartikel GmbH
Kemptener Str. 79c
87629 Füssen, GERMANY
(Distributor for CCM)
Attn: Mr. Paul Schanner
Tel. 011-49-8362-91090
Fax 011-49-8362-910918
Ewald Sport Service
Klausnerring 26
D-85551 Heimstetten/München, GERMANY
(Previous Distributor for Bauer)
Attn: Mr. Norbert Ewald
Managing Director
Tel. 011-49-89-9045 045
Fax 011-49-89-9039 329

Marketing Channels

In Europe in general and specifically in Germany, sales of sporting goods are dominated by the department store chains and the purchasing/retail cooperatives. Germany's largest department store, Karstadt, is aggressively expanding its sporting goods departments to take advantage of rare above average growth in retail sales which can be found in the sporting goods sector. 1995 sales of sporting goods were $1.32 billion -rival department store chain Kaufhof reported sales of $784 million. Sales of sporting goods by the two largest cooperatives, Intersport and Sport 2000, amounted to almost $3.3 billion through a combined total of over 2,000 sales outlets. Other important marketing channels are independent retail stores specializing in sporting goods as well as catalogue mail houses.
GERMAN PURCHASING/RETAILING COOPERATIVES-SPORTING GOODS INTERSPORT Deutschland
Wannenäckerstr. 50 D-74078 Heilbronn, GERMANY
Tel. 011-49-7131-288-0
Fax. 011-49-7131-212-57,
The parent company INTERSPORT also does central purchasing for its subsidiaries:
SPORTRING Deutschland GmbH & CO. KG.
ZENTRASPORT GMBH & CO.KG.
SPORT 2000 Deutschland GmbH
Nord-West-Ring Str. 11 D-63533 Mainhausen, GERMANY
Tel. 011-49-6182-928-391
Fax 011-49-6182-928-190,
GOLDEN TEAM SPORT GmbH Tilde-Klose-Weg 6
D-40468 Düsseldorf, GERMANY
Tel. 011-49-211-4242-3265 Fax. 011-49-211-4242-480
FP INTERNATIONAL SPORTS GmbH
Elisabethstr. 70 D-40217 Düsseldorf, GERMANY
Tel. 011-49-211-3386-296
Fax 011-49-211-3386-297
GERMAN DEPARTMENT STORE CHAINS -SPORTING GOODS SECTIONS
KAUFHOF AG
Leonhard-Tietz-Str. 1
50599 Köln, GERMANY
Tel. (011 49 221) 223-2911
Fax. (011 49 221) 223-3672
Contact: Mr. Gernot Schilling Zentraleinkäufer Sportartikel
KARSTADT GmbH
Theodor-Althof-Str. 2
45133 Essen,GERMANY
Tel. (011 49 201) 727-5725
Fax. (011 49 201) 727-4900
Contact: Mr. Helfthewes
Zentraleinkäufer Sportartikel
HERTIE GmbH
Hertie is a subsidiary of Karstadt and the central purchasing for sporting goods is done through Mr. Helfthewes (see above)
METRO GmbH
Schlüterstr. 3
40235 Düsseldorf, GERMANY
Tel. (011 49 211) 969-2998
Fax. (011 49 211) 969-1124
Contact: Mr. Klaus Caspar
Zentraleinkäufer Sportartikel

WERTKAUF VERWALTUNGS-GmbH
Durlacher Allee 109
Postfach 6869
76131 Karlsruhe, GERMANY
Tel. (011 49 721) 6096-351
Fax. (011 49 721) 6096-731
Contact: Mr. Zumbusch
Zentraleinkäufer Sportartikel

CATALOGUE MAIL ORDER HOUSES IN GERMANY
OTTO VERSAND GMBH & CO.
Wandsbeker Str. 3-7
D-22179 Hamburg 71, GERMANY
Tel 011-49-40- 6461-0 Fax 011-49-40- 6461-8571

QUELLE GUSTAV SCHICKEDANZ KG
Nürnberger Str. 127
D-90762 Fürth, GERMANY
Tel 011-49-911-140
Fax 011-49-911-142 4361

NECKERMANN VERSAND AG
Hanauer Landstr. 360-400
D-60386 Frankfurt, GERMANY
Tel 011-49-69-404-01
Fax 011-49-69-404-4235

LARGE SPORTING GOODS SPECIALTY RETAILERS
Sport Scheck GmbH Sendlinger Str. 85 80331 München, GERMANY
Tel. 011-49-89-2166-0
Fax. 011-49-89-2166-1420
Sport Schuster
Rosenstr. 1-6
80331 München, GERMANY
Tel. 011-49-89-23707-0
Fax. 011-49-89-23707-112

CDH German Commercial Agents Association
In Germany it is quite common for manufacturers to work with commercial agents or brokers representing several companies whose products are complementary. The agents are experts in their fields and have in-depth knowledge of the market. The CDH, Commercial Agents and Brokers Association, has over 22,000 members in all German provinces (Länder) and can assist you in finding suitable agents for your product range. It may be necessary in some instances to engage several sales agents to cover the various economic regions of the country. Please find attached a listing of the regional offices which are able to arrange contact with qualified representatives. It may be beneficial to place an advertisement describing your product (in German) in the association's bi-monthly publication, HV Journal. Any potential distributor or agent interested in future representation will be reading the journal. Publisher's address for the HV Journal is:
Siegel - Verlag Otto Müller GmbH
Postfach 10 19 37
60019 Frankfurt am Main, GERMANY
Tel.: 011 49 69-7595-06
Fax: 011 49 697595-2850
Advertising Manager: Mr. Peter Holzberger Tel.: 011 49 69.7595-2852
Regional Offices of the CDH

Wirtschaftsverband der Handeslvertreter und Responsible for the province Handelsmakler Baden-Württemberg (CDH) e.V. of Baden-Württemberg, Katharinenstr. 18
D-70128 Stuttgart, GERMANY
Tel. 011 49 711 248127, Fax. 011 49 711 241773
Wirtschaftsverband Bayerischer Handelsvertreter Responsible for the province und Handelsmakler (CDH), e.V. of Bavaria, Ismaninger Str. 63
D-81675 München, GERMANY
Tel. (011 49 89) 4194330
Fax. (011 49 89) 41943340
Wirtschaftsverband der Handelsvertreter and Responsible for Berlin and Handelsmakler Nordost (CDH) e.V. the new German provinces, Prinzenstraße 85
D-10969 Berlin, GERMANY
Tel. (011 49 30) 6169100, Fax. (011 49 30) 6169 10 243
Wirtschaftsverband Handelsvertreter und Responsible for Hamburg Handelsmakler in Hamburg (CDH) e.V.and the province of Raboisen 16 Schleswig-Holstein
D-20095 Hamburg, GERMANY
Tel. (011 49 40) 331095
Fax. (011 49 40) 336798
Wirtschaftsverband der Handelsvertreter undResponsible for the province Handelsmakler in Hessen (CDH) e.V. of Hessen, Stresemannallee 35-37
D-60596 Frankfurt, GERMANY
Tel. (01149 69) 635001
Fax. (011 49 69) 6313009
Handelsvertreterverband Köln-Bonn-Aachen e.V. Responsible for Cologne and Hansaring 79-81, the western section of North-
D-50670 Köln, Rhine Westphalia, GERMANY
Tel. (01149221)131081, Fax.(01149221) 131084
Handelsvertreter- und Handelsmaklerverband Responsible for the province Niedersachsen CDH e.V. of Lower Saxony, Hinüberstr. 4A
D-30175 Hannover, GERMANY
Tel. (011 49 511) 342611
Fax. (011 49 511) 332554
Wirtschaftsverband der Handelsvertreter undResponsible for the Ruhr area Handelsmakler Rhein-Ruhr (CDH) e.V. North-Rhine Westphalia, Lindemannstr. 90
D-40237 Düsseldorf, GERMANY
Tel. (011 49 211) 685002
Fax. (011 49 211) 661091
Product Certification
German and indeed European product safety regulations can prove to be a baffling maze. Exporters seeking market entry into Europe are in many instances legally obliged to perform testing and to obtain certification for their products. Other products may not require mandatory certification, but the absence of a certification label will dramatically impair product acceptance by the wholesale buyers and discerning end users. An example of mandatory certification is theEuropean Union (EU) directive on personal protective equipment (PPE) which also covers protective sports equipment. CE certification must be obtained for personal protective equipment before import and distribution of products into the EU can begin. For product certification we recommend the services of TÜV Product Service endorsed as a notified body for certification and testing. Please find attached copies from TÜV describing their services. TÜV Product Service can be contacted either at:
TÜV Product Service GmbH
Ridlerstr. 31, 80339 Munich, Germany
Attn: Mr. Klaus Peter Schneider
Tel. 011-49-89-50084-193
Fax 011-49-89-50084-316
TÜV Product Service
5541 Central Avenue
Boulder, CO 80301-2846, U.S.A.
Attn: Ms. Lesley Swain, Specialist on PPE
Tel. 303-449-4165
Fax 303-449-3004
Trade Fairs
The importance of trade fair participation in assessing and penetrating the German market can not be overemphasized. Trade fairs have a long tradition in Germany and the leading trade fair cities, Hannover, Frankfurt, Munich, Düsseldorf, and Cologne host a number of key global fairs many of which are leading venues in their corresponding sectors. For the sporting goods industry the following are the leading trade fairs:
ISPO- International Trade Fair for Sports Equipment and Fashion
Site: Munich, Germany
Dates: Winter - February 4-8, 1997 Summer August 5-8, 1997 Interval: Held twice a year
Product Groups: Complete range of sporting goods and sportswear,
Europe's largest sporting goods trade fair
Participation: in 1996: Winter: 1,300 exhibitors from 36 countries; 36,000 trade visitors
Summer: 1,537 exhibitors from 45 countries; 29,000 trade visitors
Organizer: Messe München GmbH, Messegelände 80325 Munich, GERMANY
Tel. 011-49-89-5107-0, Fax 011-49-89-5107-506
Canadian representation: Unilink
Mr. Derek Complin
50 Weybright Court, Unit 41
Agincourt, Ontario M1S 5A8
Tel. 416-291-6359
Fax 416-291-0025
unilink@istar.ca

SPOGA International Trade for Sporting Goods, Camping Equipment and Garden Furniture
Site: Cologne, Germany
Dates: August 31 - September 2, 1997
Interval: Held annually
Product Groups: Leisure and recreational sporting goods including equestrian
Participation: in 1996 - 998 exhibitors from 54 countries; 50,000 trade visitors
Organizer: Köln Messe, Postfach 210760
50532 Cologne, GERMANY
Tel.011492218210,
Fax: 011492218212574

Canadian representation:

Cologne International Trade Shows
c/o Canadian German Chamber of Industry and Commerce
480 University Ave., Suite 1410
Toronto, Ontario, M5G 1V2
Attn: Ms. Edel Wichmann
Tel. 416-598-3343
Fax 416-598-1840

Intercycle Site: Cologne, Germany
Dates: September 11-14, 1997
Interval: Held every two years alternating with IFMA, International Bicycle and Motorcycle Exhibit
Product Groups:Bicycles, bicycle accessories, small engines 2 wheelers and motor scooters. Participation:in 1995, 932 exhibitors; 64,000 visitors
Organizer: Köln Messe
Postfach 210760, 50532 Cologne, GERMANY
Tel. 011-49-221-821-0
Fax 011-49-221-821-2574
Canadian representation: Cologne International Trade Shows c/o Canadian German Chamber of Industry and Commerce
480 University Ave., Suite 1410
Toronto, Ontario, M5G 1V2
Attn: Ms. Edel Wichmann
Tel. 416-598-3343
Fax 416-598-1840

Eurobike
Site: Friedrichshafen, Germany
Dates: August 27-31, 1997
Interval: Held annually
Product Groups: Eurobike traditionally specializes in mountain bikes but has branched out into other bike areas
Participation: in 1996, 636 exhibitors; 45,000 visitors
Organizer: Messe Friedrichshafen, Meistershofener Str. 25
88045 Friedrichshafen, GERMANY
Tel. 011-49-7541-708-0
Fax 011-49-7541-708-110
OutDoor - European Outdoor Trade Fair
Site: Friedrichshafen, Germany
Dates: August 14-17, 1997
Interval: Held annually
Product Groups: Outdoor sports equipment and fashion for the active enthusiast
Participation: in 1996, 387 exhibitors from 24 countries; 7,200 visitors
Organizer: Messe Friedrichshafen
Meistershofener Str. 25, 88045 Friedrichshafen, GERMANY
Tel. 011-49-7541-708-0
Fax 011-49-7541-708-110
Golf Europe '97
Site: Munich, Germany
Dates: October 5-7, 1997
Interval: Held annually
Product Groups: Golf equipment
Participation: in 1996, 271 Exhibitors from 20 countries - 2,800 trade visitors
Organizer: Messe München GmbH, Messegelände, 80325 Munich, GERMANY
Tel. 011-49-89-5107-0
Fax 011-49-89-5107-506
Canadian representation: Unilink
Mr. Derek Complin
50 Weybright Court, Unit 41
Agincourt, Ontario M1S 5A8
Tel. 416-291-6359
Fax 416-291-0025
unilink@istar.ca
FIBO International Exhibition for Fitness, Sports and Body Building
Site: Essen, Germany
Dates: April 17-20, 1997
Interval: Held annually
Product groups: Fitness equipment and fitness wear
Participation: in 1996, 500 Exhibitors; 75,000 visitors
Organizer: Blenheim International (Deutschland) GmbH, Neusser Str. 111, 40219 Düsseldorf, GERMANY
Tel 011-49-211-9019130-32
Fax 011-49-211-307578
German Trade Associations - Sporting Goods
BSI - Bundesverband der Deutschen Sportartikel Industrie e.V. (German Sporting Goods Manufacturers' Association), Postfach 1160, D-53581 Bad Honnef, GERMANY
President: Mr. E. Holzapfel
Tel. 011-49-2224-76381
Fax 011-49-2224-75940
Verband Deutscher Sportfachhandel e.V.
(German Association of Sporting Goods Retailers), Langgasse 17,
D-65183 Wiesbaden, GERMANY
Tel. 011-49-611-99005-0
Fax 011-49-611-99005-99
Bundesverband Bekleidungsindustrie e.V.
Fachverband Berufs-, Sport- und
Freizeitbekleidung e.V.
(German Clothing Industry Association, Standing Committee on Vocational, Sports and Leisure Clothing)
Mevissenstr. 15
50668 Cologne, GERMANY
Attn: Mr. Bernd Kemper
Tel. 011-49-221-7744-150
Fax 011-49-221-7744 118
Trade publications for Sporting Goods Retailers (German language)
SAZ Sport Rumfordstraße 42
80469 München, GERMANY
Tel. 011-49-89-212110-0
Fax 011-49-89-291 34 35

Sport + Mode
Verlag Chmielorz GmbH
Postfach 22 29
65012 Wiesbaden, GERMANY
Tel. 011-49-611-36098-0
Fax 011-49-611-301303

Sport Shop
Meisenbach GmbH
Hainstraße 18
96047 Bamberg, GERMANY
Tel. 011-49-951-861-114
Fax 011-49-951-861 164
e-mail: 100622.770@compuserve.com

Sporting Goods Industry Directory (German language)
Sport Adressbuch '96
German language directory listing manufacturers, wholesalers, and importers by product group.
Price: DM 45.00
Publisher: Kern Verlag
Am Herrengarten 5
79224 Umkirch, GERMANY
Tel 011-49-7665-8074
Fax 011-49-7665-5444
Prepared by: Cliff Singleton, Commercial Officer

Canadian Consulate of Munich
Tal 29, 80331 Munich, GERMANY
Tel 011-49-89-2199 5717
Fax 011-49-89-2199 5757

DISCLAIMER
Information in this report relies on sources including Government Publications, Opinions of industry experts and other public sources. Infomat can accept no responsibility for the accuracy or completeness of such information or for loss or damage caused by any use thereof. All prices subject to change without notice.

$3500 USD
For the 2008 Edition

Published: 2006 August
Market: Mens Womens Childrens
Region: Germany
Industry: Textiles
Pages: 45
Delivery: 7-12 Business Days
SKU: infre0000213