The following research report contains market research, analysis, statistics and business intelligence relating to research on Textile Industry In South Africa. 
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ABSTRACT The textile and apparel industry is South Africa's sixth largest the manufacturing sector employer and eleventh largest exporter of manufactured goods. After the mines, it is the second largest user of electricity and second largest source of tax revenue.
The textile and apparel industry directly employs 230,000 and another 200,000 in dependent industries such as transport and packaging. The Industrial Development Corporation (IDC) has calculated that for every worker in the textile industry, 2.5 jobs are generated in related industries.
In 1997, total South African retail apparel sales exceeded R24.1 billion. This figure represents a 258% increase in retail sales since 1990 and a 146% growth since the elections in 1994. In 1997, the textile industry sales were R 11.9 billion.
Economy
The current volatility of global financial markets and realignments of emerging market economies has impacted on South Africa heavily, making the government's ambitious reform and restructuring process difficult. The Asian Financial Crisis hit South Africa particularly hard, as Japan and Taiwan are South Africa's two largest trade and investment partners. As a direct result, the South African Rand has lost 25 percent of its value against the dollar since January 1998. South Africa is experiencing an economic slowdown, which began in the 3rd quarter of 1997. During the second quarter of 1998, GDP increased at .03 percent. Current conditions suggest that the economic slowdown will continue into 1999. The economic slowdown combined with the dollar/rand exchange rate may present challenges to U.S. companies seeking to export to South Africa.
South Africa is, at once, a first world and a third-world economy living side by side. Per capita income statistics may be misleading unless the substantial gap between reasonably well-off middle class and the masses of poor are taken into account.
Tariff Structure
In 1992, the South African Government instituted a program to drastically reduce tariffs for textiles and apparels over a twelve-year period. The tariff reduction timetable gives the non-competitive domestic producers a grace period in which to increase efficiency. Textile tariffs will be reduced over twelve years from 100% to 45% on clothing, from 50% to 25% on fabrics, from 35% to 17.5% on yarn, from 15% to 10% on fibers, and from 60% to 30% on household textiles.
South African Customs Union Textiles and Clothing: Tariff Phase-Down Program *1992*1993*1994*1995*1996*1997*1998*1999*2000*2001*2002**
Synthetic fiber *15%*25%*25%*23%*21%*19%*17%*15%*13%*11%*7.5%** yarn *35%*32%*32%*30%*28%*26%*24%*22%*29%*18%*15%** fabric *50%*45%*45%*42%*39%*36%*33%*30%*27%*24%*22%** Clothing *100%*90%*90%*84%*78%*72%*66%*60%*54%*47%*40%** Household made-up textiles *60%*55%*55%*52%*49%*46%*43%*40%*37%*34%*30%**
Source: South African Government, Department of Trade and Industry
Although the government seems intent on conforming to the standards of the WTO, the legacy of an import substitution policy supported by high tariffs and import permits has left the South African apparel industry largely non-competitive on the world market. Due to this lack of competitiveness coupled with the high unemployment rate in South Africa, the government has vigorously explored WTO-permissible supply-side measures designed to facilitate worker re-training and technological innovation. Market Access
Since 1989, when import penetration escalated to around 40% of local production, import control measures were removed and tariff levels were reduced. The Structural Adjustment Program (SAP), which for years offered duty-free imports based on export volumes, was introduced in 1989. At the same time, the General Export Incentive Scheme (GEIS) was introduced which offered textile manufacturers an export incentive based on the export value. In 1994, the Duty Credit Certificate (DCC) which offers a customs duty credit for export performance replaced SAP.
The South African Textiles and Apparel Industry has embraced the General Agreement of Trade and Tariffs (GATT) and the philosophy of trade liberalization and is striving to become more efficient and competitive. The textile industry has plans to dedicate R3 billion of investment over a five-year period. Large capital investments have already been made and the improving financial performance of some of the industry's major companies provides concrete evidence of the textile industry's determination to succeed.
Possibility of quota-free and duty-free U.S. entry of Sub-Saharan African textiles and apparel Legislation introduced into the U.S. Congress in 1997, the African Growth and Opportunity Act, would eliminate quotas and duties on all Sub-Saharan African textiles and apparel. This region includes South Africa. If both quotas and tariffs were removed, the U.S. International Trade Commission estimates U.S. imports of apparel from Sub-Saharan Africa would increase by $100-$175 million. For textiles, it is estimated that the removal of duties would result in an increase in U.S. imports from $2.5-$4 million. This influx of capital into Sub-Saharan Africa, may provide South African firms with capital to purchase U.S. products.
Market Assessment
Following the long period of stability, the sharp decline in the value of the Rand since mid-February 1996 has caught analysts by surprise and nullified most forecasts of the exchange rate. The devaluation of the Rand, from 3.65/USD in 1995 to 6.5/USD in September 1998, gave the South African textile industry a short-term advantage against imports. The price of imported textiles will rise and make local textiles more attractive to purchasers. The exchange rate adjustment will also enable exporters to achieve genuine profit margins without having to depend of GEIS and DCC export incentive schemes. This will not, however, make up for the unilateral decision by the government to slice GEIS benefits by one half and to impose new conditions on the DCC scheme participants.
Factors that will influence the manufacturing industry in general and the textile industry in particular will include: political stability, labor relations, wage controls, training, new technology, research and development, competition (local and international) and the cost of money.
Interest rates and exchange rates will have an effect on new capital investments and upgrading of technology. Inflation has fallen from double digit to 6 percent. Real interest rates have dropped but are still high by international standards at 25.5 in September 1998.
Companies willing to make a 5-10 year investment in South Africa will enter into a market with huge potential. American firms must be willing to invest in infrastructure, computers and logistic capability and be willing to market a specific brand to create product demand.
Apparel Industry
In 1995, the South African apparel industry had actual sales of approximately $2 billion accounting for approximately 3.7% of GDP. The apparel industry employs approximately 170,000 directly and an additional 200,000 indirectly. In 1995, South Africa imported approximately $103 million and exported approximately $123 million apparel products. The South African apparel industry has vast export potential. In 1995, world apparel exports totaled $170 billion and South Africa captured less than one percent.
South Africa experienced a huge increase in smuggling and fraud which needs to be effectively controlled through customs patrol. More efficient and effective control could be achieved by improving systems and procedures, rather than increasingly the amounts of human and capital resources to the problem.
South Africans spend, on average, 7 percent of their annual income on clothing.
Imports and Exports of Textiles
The change in the unit of measurement for fabrics from square meters to kgs makes it difficult to directly compare imports of fabrics during 1995 and 1996 with previous years. It appears that imports of yarns stabilized during 1996, being slightly higher than in 1995. However, imports of yarns under rebate of duty increased. It is expected that this trend will continue. During 1996, 45% of the total volume of yarns imported into the country were cleared under rebate of duty. Approximately 60% of all imported yarns were man-made filament yarns and 20% were yarns of man-made staple fibers.
During 1996, the total value of textile imports (R3.54 billion) was 5.1% higher than in 1995. The value of clothing imports increased by 65.8% from 1995-1996. Turkey supplies 30% of all imported textile.
Outlook
The continuing weakness of the Rand might inhibit importers from placing orders overseas. The total textile industry will suffer from business lost to duty-free imports due to the various rebate facilities, fraudulent imports and possible increased imports due to the general reduction in customs duties.
Volume of production will be under pressure. Soft consumer demand and reduced disposable income will lead to fierce price competition and therefore a decline in local sales is expected. It is expected that exports of South African textiles will increase as a result of the weak Rand and the fact that South African manufacturers are increasingly breaking into foreign markets.
Although production costs will be under pressure, an increase is expected due to increases in the price of raw material and higher wages. It is expected that technology and machinery will continue to be upgraded which will improve quality and productivity.
Best Sales Prospects - Textiles Textile machinery remains a significant potential market for U.S. companies. While South African import figures are not available for textile machinery and equipment imported from the U.S., the following areas have been identified by the textile industry as having the best potential for U.S. exporters: Spinning and Twisting Machinery for Natural and Man-made fibers. Winding and Reeling Machinery. Weaving and Weaving Preparatory Machinery. Knitting and Hosiery Machinery. Bleaching, Dying, Printing and Make-up Machinery.
In addition, the following service areas are of major concern and importance to the Textile Industry: Training and skills development. Technology upgrades. Small Business Development. Industry Database. Textile Consultants.
Best Sales Prospects u Apparel
A leading South African Department Store chain and an industry association stated that the combination of the existing tariffs and unfavorable exchange rate made U.S. apparel quite expensive for the South African market. In order to be price competitive, many retail outlets source from the Far East where American styles are imitated.
Opportunities for high-end U.S. manufacturers lie with boutiques, rather than department store chains. South Africans are very brand conscious and a strong niche market exists for designer labels. The following areas have been identified by apparel retailers and manufacturers as having the best potential for U.S. exporters: There may be an opportunity for off-season merchandise because South Africa's are opposite those in the U.S. Opportunities exist for licensing agreements to manufacture U.S. branded products in South Africa.
U.S. apparel has a reputation in South Africa for superior quality. South Africans are prepared to pay top dollar for American products because they get value from American products. South African consumers follow U.S. fashion and culture very closely. The "American image" sells.
Additional Opportunities for American Apparel companies American consulting firms could teach South African retailers, designers and merchandisers U.S. marketing practices. Joint Venture opportunities exist and, in light of the current economic condition, may be the advisable strategy for companies interested in a long-term presence in South Africa. Retailers may be interested in establishing partnerships with U.S. department store chains. Organizations/Associations
Textile Federation P.O. Box 16278 Doornfontein 2028 Tel: 27-11-404-2423 Fax: 27-11-404-2101 Executive Director: Mr. Brian Brink
The Textile Institute of South America SA Textile Advisory Committee 67 Harrison Drive Glen Hills Durban North 4051 Tel: 27-31-840 427
The SA Wool Textile Council P.O. Box 2201 North End 6056 Tel: 27-41-545252 Fax: 27-41-545629
CSIR: Division of Textile Technology P.O. Box 1124 Port Elizabeth 6000 Tel: 27-41-532131 Fax: 27-41-532325
Textile Manufacturers Berg River Textiles P.O. Box 306 Paarl 7630 Tel: 27-2211-682230 Fax: 27-2211-683504
Da Gama Textiles P.O. Box 753 East London 5200 Tel: 27-431-451124 Fax: 27-431-451410
Romatex Private Bag x3054 Worcester 6854 Tel: 27-231-70814 Fax: 27-231-28142
Importers of Equipment TEXMACO Tel: 27-21-252520 Fax: 27-21-4191295 Contact: H. Bhurer
Bermaco 3 Hunt Rd. Brianston 2060 Tel: 27-11-463-3762 Fax: 27-11-7066429
D. Coopers & Sons Howard Studios Sheldon Way Howard Place Pinelands 7450 Tel: 27-21-531-7930 Fax: 27-21-531-8690 Contact: Ian Cooper
EREX P.O. Box 984 Cape Town 8000 Tel: 27-21-242430 Fax: 27-21-221365 Contact: Manfred Valasek
Apparel Associations Clothing Institute Tel: 021-9335210 Fax: 021-9324955
Mr. Sebastion Janssens Clothing Industries Training Board Tel: 021-4482470 Fax: 021-479159
Mr. Peter Riches National Clothing Association Tel: 021-761-8000 Fax: 021-761-0852 Contact: Mr. Bernard Richardson
Retail Outlets Edgars Stores P.O. Box 100 Crowns Mines 2025 Tel: 011-4956000 Fax: 011-8373219
O K Bazaars Ltd. P.O. Box 3171 Johannesburg 2000 Tel: 011-3330910 Fax: 3333623
Hyperama P.O. Box Parow 7500 Tel: 021-9302430 Fax: 021-929245
Woolworths P.O. Box 680 Cape Town 8000 Tel: 021-4079111 Fax: 021-4621769
Truworths Ltd P.O. Box 600 Cape Town 8000 Tel: 021-4079112 Fax: 021-4617641
Stuttafords Stores P.O. Box 75322 Gardenview 2047 Tel: 011-6162045 Fax: 011-616-1660 U.S. International Trade Commission, Likely Impact of Providing Quota-Free and Duty-Free Entry to Textiles and Apparel from Sub-Saharan Africa, Publication 3056 DISCLAIMER Information in this report relies on sources including Government Publications, Opinions of industry experts and other public sources. Infomat can accept no responsibility for the accuracy or completeness of such information or for loss or damage caused by any use thereof. All prices subject to change without notice. |
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Published: 2006 August Market: Mens Womens Childrens Region: South Africa Industry: Textiles Pages: 45 Delivery: 7-12 Business Days SKU: infre0000240 |