The following research report contains market research, analysis, statistics and business intelligence relating to research on Apparel Industry In South Africa.

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ABSTRACT
The outdoor leisure industry in South Africa is
characterized by increased growth. This growth has been noted in
both leisure activities as well as leisure apparel. The South
African tourism and adventure market has, since 1994, been
exposed to global trends with respect to equipment used and
services offered. The variety of adventure activities has also
expanded to meet the trends that are being set in the U.S. and
European markets. This has resulted in the exposure of the South
African market to international adventure apparel.

BACKGROUND: Tourism and adventure are the fastest growing
sectors of the South African economy, growing at an annual rate
of 12%. The variety in outdoor adventure activities that are
offered by the South African environment has attracted visitors
from abroad and local, who require the correct apparel to
participate in the chosen activity. These activities include:

Fishing;
Bird watching;
Hunting;
Nature conservation;
Hanggliding/parachuting;
Canoeing;
Hiking/mountain climbing;
River rafting yachting; etc.

There are predicted to be 5.7 million tourists/adventure seekers
participating in the South African economy by the end of 2000.
Of these, approximately 3.0 million will be foreign. South
Africa's variation in climatic conditions, both between winter
and summer as well as within regions, adventure activities
require the correct protective apparel.

CURRENT MARKET CONDITIONS:

At present, the market is served by a three key manufacturers based in South Africa who manufacture
varying quality levels of outdoor apparel. Specialist camping
and outdoors, as well as sports stores and hypers are the key
retail outlets in South Africa for outdoor apparel. The
opportunity exists for suppliers and manufacturers of high
quality, durable outdoor apparel to explore the opportunities
that the South and Southern African market has to offer.

PEIMARY MANUFACTURERS AND RETAILERS OF OUTDOOR APPAREL

Wilbur Ellis
Sportsmans Warehouse
Cape Union Mart
Camp and Climb
Outdoor Center
Pienaar Brothers

The apparel can be marketed through specialist shops, tourism
operators and at tourist destinations. The market also exists to
market specific apparel to the law enforcement authorities
throughout the Southern African region. The size of this market
is not quantifiable but deserves to be explored.

INDUSTRY CONTACT DETAILS

Andrea Soartori
Tourism Specialist
KPMG
P.O. Box 4609
Cape Town, 4609
Tel: **27-21-419 4090
Fax: **27-21-418 2370

Chantal W lti
Tourism Sector Researcher
WESGRO
P.O. Box 1678
Cape Town, 8000
Tel: **27-21-418 6464
Fax: **27-21-418 2323

Jacqui Taylor
Cape Metropolitan Tourism
Marketing Manager
P.O. Box 16548
Cape Town, 8018
Tel: **27-21-487 2718
Fax: **27-21-487 2718

DISCLAIMER
Information in this report relies on sources including Government Publications, Opinions of industry experts and other public sources. Infomat can accept no responsibility for the accuracy or completeness of such information or for loss or damage caused by any use thereof. All prices subject to change without notice.

$3500 USD
For the 2008 Edition

Published: 2006 August
Market: Mens Womens Childrens
Region: South Africa
Industry: Apparel
Pages: 45
Delivery: 7-12 Business Days
SKU: infre0000241