The following research report contains market research, analysis, statistics and business intelligence relating to research on Children's Wear Industry In Italy.

Order the 2008 Edition of this report now by adding this item to your cart or for faster service call us at 212-398-5505 to speak to a customer service representative.

ABSTRACT
In contrast to 1999, 2000 was a lackluster year for the childrenswear industry in Italy as retail sales dropped from 1,030 to 1,005 billion lire (exchange rate 2100 lire to the US dollar). However, what appears to be a bleak period for Italian manufacturers may be an opportunity for foreign investors. In the same period, Italian imports increased to 350 billion lire, from 289 billion in 1999, and exceeded exports by 25 billion lire. This trend is further illustrated by the June 2001 Pitti Immagine Bimbo, the world's premiere fair for childrenswear, held in Florence, where there was a 11.5% increase in exhibitors, but foreign participants increased by 30%. With Italy's mini baby-boom in 2000 and the anticipated launch of new childrenswear lines by several designers, the future of the industry in Italy looks optimistic.

THE CHILDRENSWEAR INDUSTRY
According to a sales survey conducted by Sistema Moda Italia (Italian Fashion Industry Association) for summer 2001, 57% of the sixty top boutiques in Italy reported the same sales as last year, 28% experienced a sales increase, and 15% a reduction in sales. Girlswear is still the best seller, according to 31% of the sample, followed by teenage girls (24%), boys (20%), tiny-tots (18%), and teenage boys (7%). The most difficult customers are teenagers as their aspiration to be seem adult leads them to abandon children's stores.
The adult world has an indisputable influence over childrenswear purchasing behavior, especially regarding little girls. Current trends in girls' wear include: fashionable style, the most popular (49%), followed by casualwear (19%), renewed classics (13%), new-romance (8%), streetwear and techno-sportswear (5%), and ethnic style (1%). For little boys, casualwear leads the way at 39%, followed by streetwear (21%), renewed classics (20%), fashionwear (13%), and techno-sportswear (7%). For both genders, traditional classics are completely ignored.

Among the best selling items are decorative jeans, jean jackets, trousers and T-shirts for girls, and five-pocket jeans, denim jackets, long Bermudas, T-shirts and sweat-shirts for boys.

TRADE FAIRS
One of the leading fairs for the industry and as well as a place to debut new collections is the Pitti Immagine Bimbo held at Florence, Italy. The event hosts the preview of collections of clothing and accessories for children from 0 to 18, as well as pregnancy garments and toiletry for infants. For the June 2001 exhibition, there were 247 companies covering 329 brand-names, 121 of which are foreign, including the U.S.

DISCLAIMER
Information in this report relies on sources including Government Publications, Opinions of industry experts and other public sources. Infomat can accept no responsibility for the accuracy or completeness of such information or for loss or damage caused by any use thereof. All prices subject to change without notice.

$3500 USD
For the 2008 Edition

Published: 2006 August
Market: Childrens
Region: Italy
Industry: Apparel
Pages: 45
Delivery: 7-12 Business Days
SKU: infre0000346