The following research report contains market research, analysis, statistics and business intelligence relating to research on Low Rise Jeans In Japan.

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ABSTRACT
Low rise jeans are a big hit in Japan. According to a recent survey on jeans by an industry newspaper, over 40% of female consumers responded they have low rise jeans in their wardrobe. Interestingly, this trend has dramatically increased the sale of women's low rise panties, an unforeseen by-product of the necessity to hide underwear when wearing the newest jeans. This trend is not confined to women, another industry newspaper reported that low rise jeans are becoming popular among young men. A noteworthy point regarding low rise jeans is that consumers, especially women, do not place a high value on brand name image.

Summarized below are the results of recent survey on jeans by Nihon Sen-i Shinbun and articles from the Senken Shinbun and other magazines.

Low Rise Jeans in Japan:

Colors: Washed/bleached, black
Basic blue jeans were the popular color for the last fall/winter season.

Styles: Straight, boot cut and flare are popular.
Straight fit is the most popular style. Boot cut is still popular. Flare, which is called "bell-bottom" in Japan, also receives some attention. Processed used jeans and engineered jeans are also popular. Also, cropped is still popular this season among young women. Color and design mainly affect consumers' decision making.
Tops: T-shirts with a screen print, polo shirts
Hand-written style logos were very popular last year, but illustration are more popular this year. Polo shirts are expected to sell well with jeans this year.
Belts: Thick, decorative belts with rhinestones, studs, etc. are popular among women.
Brands: Consumers, especially women, do not care about brand names as much as they usually do. This is significant because Japanese consumers in the past have always had great concern for brand names and the image they convey.

DISCLAIMER
Information in this report relies on sources including Government Publications, Opinions of industry experts and other public sources. Infomat can accept no responsibility for the accuracy or completeness of such information or for loss or damage caused by any use thereof. All prices subject to change without notice.

$3500 USD
For the 2008 Edition

Published: 2006 August
Market: Mens Womens Childrens
Region: Japan
Industry: Apparel
Pages: 45
Delivery: 7-12 Business Days
SKU: infre0000352