The following research report contains market research, analysis, statistics and business intelligence relating to research on Intimate Apparel & Lingerie Industry In Singapore.

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ABSTRACT
According to industry sources, the lingerie industry is doing extremely well and is estimated to be worth between US$57-86 million, annually. In the past five years, department stores have expanded and revamped their lingerie sections while independent retailers have set up lingerie stores. There are more than thirty lingerie boutiques, and literally every department store has a lingerie section. The industry is still growing in spite of the increasing competition.

Statistics obtained from the Singapore Trade Development Board show that the total market size FY2000 is estimated to be US$42.6 million.

2000 1999 1998

Imports 96.2 59.1 61.9
Local production 24.7 19.6 16.2
Exports 78.3 42.3 44.5
Total Market: 42.6 36.4
33.6

Imports from U.S.

Exchange rates: 1.7 1.69 1.67

Total market = Imports + Local production - Exports

Lingerie is imported mainly from the U.S., U.K., Europe, Japan, Malaysia, Hong Kong, China and Thailand. Brands such as Calvin Klein, Jockey, Doll House, Maidenform, Champion and Vanity Fair from the U.S., Princess Tam Tam and Dim from France, Berlei from Australia, Marks & Spencer from the U.K., Wacoal and Sorella from Japan, Triumph International, Huit, Selmark, Passionata, Hue, Infil, Intima Cherry, Alpina and Gossard are available in the market. Calvin Klein launched its first stand-alone lingerie store of 470 sq. ft. at Citylink Mall, a new underground shopping mall that connects the Singapore International Convention Center at Suntec City and Raffles City, in November 2000.

Ero Lingerie, a local lingerie label that was set up in 1996 with one store, now has twenty-two stores, island-wide. More than ten stores are located in the suburbs. The company reports that customer spending patterns have increased, and the average expenditure on lingerie in its stores has more than doubled since the chain was opened, this in spite of the Asian financial crisis. In 1996, the average customer purchase in its stores was US$23-29. It is now US$46-69, and it is not unusual for customers to spend up to US$229 at a time.

Another local lingerie label, French Kiss, which is popular with the young and trendy consumers, reports that its customers purchase up to eighteen pieces of lingerie a year. French Kiss was the first online lingerie store in Singapore before it became viable for the company to open a store. It expects to open a department in the well-known upscale department store, C.K. Tang, by the end of April 2001. Most of French Kiss's customers are young and savvy shoppers who know what they want and are prepared to spend US$60 for a tiny piece of lace.

Blush!, another lingerie retailer has a total of six stores in Singapore and Malaysia. The company expects to have at least 25 open outlets throughout the region in two to three years' time. Its 2,700 sq. ft. flagship store which was opened in December 2000 is apparently the largest lingerie store in Singapore. There is a smaller 420 sq. ft. shop at another location. Blush! sells a wide range of lingerie such as Doll House, Maidenform, Berlei, Champion and Jockey. The company hopes to expand into Indonesia, the Philippines and China, partly through franchising.

Both Ero and Blush! have their own house brands. Ero has manufacturing facilities in Taiwan, China and Malaysia while Blush! subcontracts from suppliers in Korea, Hong Kong, Thailand and Europe. They report that their house labels usually provide a higher margin because of exclusivity with suppliers. There is a possibility that they will market their house labels, internationally.

Boutique chain, JL Lingerie, which has two stores, reports that sales have increased at least 20% year-on-year. Its customers spend an average of US$229-286 in a single stop. JL Lingerie started witha store of slightly over 100 sq. ft., and now its stores are 350 sq. ft. in size.

The lingerie buyer at a local department store reports that its customers are buying more body shapers like tummy control underwear and brassieres that enhance and flatter the figure. Whenever a new line of brassieres that enhance the figure, is launched, they are sold within a couple of days! The buyer reports that the success of the industry is a result of retailers and manufacturers becoming more sensitive to consumer needs. She also believes that fabrics such as microfibre that shape the body while allowing comfort and flexibility will continue to grow in popularity. Each year, lingerie brands improve their style and quality and become more affordable. Ero Lingerie for example, creates designs specifically for the Asian woman's body, providing more boost and lift, but follows the fashion houses of Paris, Milan, New York and London.

Singapore distributors have expressed interest in adding on more U.S. brands to their portfolio. U.S. firms interested in expanding into the South East Asian market should contact their nearest Export Assistance Centers or:

DISCLAIMER
Information in this report relies on sources including Government Publications, Opinions of industry experts and other public sources. Infomat can accept no responsibility for the accuracy or completeness of such information or for loss or damage caused by any use thereof. All prices subject to change without notice.

$3500 USD
For the 2008 Edition

Published: 2006 August
Market: Mens Womens Childrens
Region: Singapore
Industry: Apparel
Pages: 45
Delivery: 7-12 Business Days
SKU: infre0000354