The following research report contains market research, analysis, statistics and business intelligence relating to research on Apparel Retailers In Netherlands.

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ABSTRACT
This report includes data regarding men's and women's apparel retailers. It does not include the department stores, mail order catalog companies, etc. that sell this segment of apparel as part of their larger collection. This report also does not include various subsectors such as underwear, footwear, accessories.
Men's apparel sales in 1999 reached $ 2.242 million ($142 per capita) and women's apparel sales reached $3.093 million ($196 per capita). For women's apparel, this represents a 28 percent increase in volume turnover since 1995 although the prices have barely fluctuated. Men's apparel has also increased by 14 percent in volume since 1995. Unlike women's apparel, the price of men's apparel has increased by 12 percent since 1995. This can be explained by the fact that Dutch men are becoming more fashion conscious and more willing to spend more money on apparel items.

Apparel retailers in this segment have a lot of competition from mail order catalogs (mainly women's apparel), sporting goods stores (mainly men's apparel) and department stores. Mail order catalogs claim roughly 3 percent of the women's market, sporting good's stores 2 percent of the men's market, and department stores represent 10 percent of the men's and women's market. Pure apparel retailers (selling only apparel items) account for 78 percent of the women's market and 76 percent of the men's market.

The Netherlands has roughly 12,600 men's and women's retail outlets but only 7,388 retail companies. Sixty-two percent are small businesses (net turnover less than $348,837), 23 percent middle size businesses (net turnover between $348,837 and $697,674) and 15 percent large businesses (net turnover more than $697,674).

At least one quarter of all retailers work cooperatively. Of these, 45 percent are part of a chain store and 55 percent in a franchise or buyers' cooperatives.

Top Ten Chain Stores:

M&S Mode (128 outlets)
Miss Etam (118)
Kien (85)
C&A (78)
Witteveen (62)
Foxy Fashion (41)
Marca Mode (32)
Jola Mode (31)
Ulla Popken (31)
Tineke Mode (26)

Top Ten Chain Stores with franchise outlets:
Steps (134)
DiDi (99)
Bo's/Duncan & Brown (63)
Vet (61)
Shoeby Shops (51)
Boetiek '32 (27)
Spring Garden (20)
Jackpot & Cottonfield (14)
Taxi Store (13)
Et Toi (11)

Top Ten Franchises and Buyers' Cooperatives:
Amici (162)
We Men (95)
Firstlady (80)
New Bondstreet (76)
Essentio (63)
Snuffel Mode & Jeans (62)
Landgraaf (62)
Original Levi's Store (52)
Fooks (52)
Kreymborg (50)

The location of most apparel stores are in large shopping areas, whether it be a shopping street or mall. These locations account for 78 percent. Smaller shopping areas score only 16 percent, while the minority are at more isolated locations.

Factory outlets have yet to reach the Netherlands but will be opening soon. Lelystad (just north of Amsterdam) will open the "Factory Outlet Center" in 2000, followed by the cities Roermond and Hulst.

October, December, April and May are the best months for turnover. February and August are the quietest months.

Employees in this branch include 61,010 men and women, of which 7,520 are entrepreneurs or assisting family members.

The Netherlands counts 15.8 million consumers. This can be broken down into the following age categories: 19 percent between 0-15 years, 12 percent between 15-25 years, 45 percent between 25-55 years, and 24 percent above 55 years. The age group 25-55 is the target market for this branch.
Sales for 1999 were relatively good, although a bit lower than 1998. This was in part due to the long (Indian) summer, which meant consumers started late in buying winter collection items. Another reason is the increase in apparel sales via the internet. The Dutch apparel market in 1999 has just begun to realize the potential of internet. For example, a verypopular mail order catalog put its collection on internet in July 1999 and by the end of the year reached a turnover of $9.3 million. On the site www.merkkleding.nl, listings and website links of Dutch (brand) clothing outlets, are available, divided by branch.

Source Statistics:
Hoofdbedrijfschap Detailhandel
Postbus 90703
2509 LS Den Haag

Branch Organizations:

Vereniging van Ondernemers in de Modedetailhandel MITEX
(Association of Entrepreneurs in the Fashion Retail Industry)
Postbus 162
3940 AD Doorn
Tel. +31-343-47-3250
Fax. +31-343-47-3251
Email: mitex@mitex.nl
Web: www.mitex.nl

Vereniging van Grootwinkelbedrijven in Textiels VGT
(Association of Large Textile Companies)
Postbus 182
2260 AD Leidschendam
Tel. +31-70-444-2587
Fax. +31-70-317-5046
Email: info@raadndh.nl

DISCLAIMER
Information in this report relies on sources including Government Publications, Opinions of industry experts and other public sources. Infomat can accept no responsibility for the accuracy or completeness of such information or for loss or damage caused by any use thereof. All prices subject to change without notice.

$3500 USD
For the 2008 Edition

Published: 2006 August
Market: Womens
Region: Netherlands
Industry: Apparel
Pages: 45
Delivery: 7-12 Business Days
SKU: infre0000365