Subservient Donald

Writers Guild of America that pushes for limits on product placement has launched a Subservient Donald website as part of a larger campaign. The Donald dances, shows off pantyhose he's wearing, and sells paper towels.

Publisher: mit labratory
MIT Laboratory for Branding Cultures is a part of The Convergence Culture Consortium at MIT and is made up of companies with a keen interest in deciphering convergence culture and the implications it can have for their business. Companies that partner with this group gain new insights and ideas about a very intractable and urgent set of questions that they are already grappling with in the current business environment.

The consortium is a forum where leading thinkers from the consumer goods and entertainment industries can rub shoulders with cutting-edge academic researchers working on brands and consumer cultures. The goal is to provide informed answers about some urgent and intractable questions confronting the current media marketplace.
Published: November 2005
Region: usa

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