The style Council outlook for Men's Fall / Winter 2007 includes four main themes: Mod Classics, Boys & their Toys, Navy Blues and Island Times.

Mod Classics


- Preppy
- Pastel shades
- Stripes and foulards
- Overprinted knit and shirting
- Antiquated furnishing fabrics
- Vintage crests in faded tones

Confident, mod boys strut their stuff in stripes and small scale foulards in a multitude of ice-cream colors. Combine overprinted or embroidered shirtings and lightweight knits with preppy emblems or antiquated furnishing fabrics. Pastel shades look punchy and fresh combined with black or red and retain the retro feel.


Colors: Retro, ice-cream shades of sorbet and mist with sky blue, crimson, pebble, sea-grass and jet.



Boys & their Toys


- Hedonistic lifestyle
- Biker
- Stars, stripes, zigzags
- Daring color combinations
- Music, DJ's, street sports
- Pop art
- Distressed and overlaid graphics

Be a real life rocket man in rebellious denims and pop-art graphic allovers. Use stars, stripes and zigzags, overlaid type face, patches and daring color combinations. Part motorbike cool, part surfer attitude, the look is all about individuality. Men with accessories and toys, to support their hedonistic lifestyle. T-shirt placements can be oversized for impact, music inspired and distressed.


Colors: Bold primary flame, yellow and petrol blue layered with tarmac, concrete, air force, lawn green and shocking pink.



Navy Blues


- Nautical
- Naval reference
- Denim friendly
- Patches, badges
- Stripes
- Blues
- Military insignia

Navigate the oceans and ride the waves in denim friendly blues. Mix stripes, military inspired insignia and boating related graphics for a strong nautical feel. Classic blue and white works for printed cotton allovers, shirtings lightweight knits. Khaki and ochre add dimension to the palette. Play with the proportion and scale of both stripes and applique badges. Use sailing and yachting reference or take a naval officer's perspective.


Colors: Classic French navy, white and aqua with manila, signal red, khaki, ochre and flashlight.


Island Times


- Cuba/Hawaii/S. Pacific
- Tropical shirts
- Subtle, muted shades
- Utility, khaki
- Overprinting
- Embroidery*1940's/50's

Visit exotic, summer locations; Cuba, Hawaii or the South Pacific in textured, tropical shirts; their natural, muted tones reflect the environment. Pair with casual cottons, practical khakis and small-scale tiki prints. Stripes and shirtings are batiked, overprinted and re-embroidered, Cuban shirts and culture make a great inspiration or look to the textiles of the 1940's and 50's; printed linens and leafy, allover florals.


Colors: Muted tones in sand, linen and sage, with spicy nutmeg, paprika, saffron and cool ocean green.

Publisher: The Style Council
Insight. Innovation. Authority. In 1982, TSC's founders harnessed more than 10 years of industry insight working for the top designers in New York and Paris, and an intimate knowledge of Asia, to realize their vision-a superior one-stop studio that combined the manufacturing, design, and merchandising processes under one roof. Armed with an intimate understanding of their clients needs, TSC hired the best creative and tech design team in the industry and an innovative new studio was born. Next, TSC enlisted a seasoned sales team with first hand knowledge of the industry, as well as relationships with the top retailers, designers, merchandisers and manufactures here and abroad. And while TSC's objective never changed, our clients' challenges of competing in a global market did. To meet those needs, TSC invested in the smartest technologies and expanded its basic concept to include a total design facility, capable of taking projects from concept to completion. With a focus on employee stability and an ability to move steps ahead of the trends, TSC is now the country's leading design and service studio. What we design and how it is manufactured today is different from what we made last season, last year, twenty years ago. But the essence of TSC hasn't changed; we continue to be creatively driven and technically innovative, with a fashion forward insight on knowing what our customers need.
Web: www.stylecouncil.com
Published: january 2006
Market: womens
Region: usa
Industry: apparel

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