UHU Gareth Pugh "worn by Giles and Get Your Freak On Giles Deacon "worn by Gareth, it catapulted him into the international fashion arena, and within 3 months, his celebrity fanbase included: Lindsay Lohan, Nicole Richie, Marc Jacobs, Christopher Kane, Richard Nicoll and Fergie (Black Eyed Peas), and buyers from stores such as Barneys in New York were urging him to come up with exclusive slogans just for their customers.
Fast forward 6 months, and having been invited to show at London Fashion Week as part of Fashion East, House of Holland presented a bona fide clothing collection entitled One Trick Pony ", featuring model rhyming slogans such as Let's
Play Naked Twister Linda Evangelista ", and the first of many „fit like a glove? collaborations (Kickers).
In February 2008, after 2 seasons showing with Fashion East, he held his first solo show on the main Fashion Week schedule, with New Generation sponsorship from Topshop, presenting his Passio Factionis "collection for winter 2008, featuring a House of Holland family crest, exclusive purple tartan, for which he later won „Best Use of Tartan Award? at Scottish Fashion Awards, and tailoring by Savile Row's
Norton & Sons.
By late 2008, it was clear that London had a new power couple, Henry Holland and his long standing best friend model Agyness Deyn, flown to international fashion events such as American Vogue's
annual Met Ball, shot together for the cover of Dazed & Confused Japan, and emblematic of London's
House of Holland was now boasting premium international stockists, being taken seriously as a fashion brand, as well as financing the core business by still producing the slogan T shirts that first brought them to prominence.
Presenting his Sex, Lies & Volleyball "collection for this summer, last September, showcasing a radical collaboration with Levis 501, that encompassed a Selfridges front window during London Fashion Week (and just round the corner Browns Focus dedicated their Fashion Week windows to House of Holland), and store appearance there, one would never imagine that a couple of month's
later, a heavily pregnant M.I.A would appear alongside Jay Z and Kanye West to perform at The Grammy's
wearing the sheer net dress with [strategically placed] polka dot panels.
With a whole host of impressive sponsorship deals most recently with Sebastian Professional who supported his recent London show and after party (with a spontaneous performance by Kanye West), and Swarovski, he is also an in demand DJ who has been flown to Chanel parties to perform. Most recently he has designed a T shirt for Topman, customised Mickey Mouse Ears for Great Ormond Street Hospital, and curated a Barbie shop at Dover Street Market. His series of interviews with various fashion luminaries including Sir Paul Smith, have just gone live on Vogue TV.
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Last Updated: 4/5/2011
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